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Combining Subscribe Button With A Help Button

December 5, 2011 By Leave a Comment

f_2money.jpgMost sites, especially blogs have feeds associated with them, but Internet users do not know what a feed is or how to use it. You’ve probably seen the little orange button with white writing (XML,RSS, Feeds, Syndicate This Site) on a web page or blog post. If you are a non-techie, you must have wondered what this little button is for. To ensure that Internet users know what a feed is, Dave Winer, RSS creator, advocates the use of one simple and universal button Subscribe, which leads to feeds rather than using XML, RSS, Feeds, etc. Some web developers even combines the Subcribe button with a Help button that will lead web users to an explanatory page about subscribing and RSS.

About RSS, XML, Syndicate This Site Link

A button or a link that says Syndicate This Site, RSS, XML simply means that the article title, a link and a brief description for each new page or post are available for you to use on your site or to access through a newsfeed reader program.

RSS is a text-based format specified in XML (Extensible Markup Language). XML is useful in describing, sharing and transmitting data across the Internet. XML defines data and HTML displays that data. The RSS abbreviation is used to refer to the following standards — Really Simple Syndication, Rich Site Summary, RDF (Resource Description Framework) Site Summary.

RSS feeds provide a list of items. Usually each item contains a title, summary, a link to the full version of the content and a link to a URL of the site. For the internet user, the ability to subscribe to content using RSS means that he gets content without having to browse from site to site and also of not having to worry about spam. The content goes to a newsfeed reader. He can choose whatever content he wants to subscribe to. For the content providers, RSS can help drive traffic to their sites by making it easy for users to be updated with new pages or blog posts.

A lot of sites include any one of the RSS, Syndicate This Site buttons. Clicking one of these buttons will take you to a broken page full of codes. Just copy the URL that appears in the address bar of the page or blog and use that URL to subscribe to the site in your newsfeed reader. The newsfeed reader will inform you when there is new content from a site you subscribed to.

When a site has an RSS feed, it is said to be syndicated. Syndication is a method through which web publishers and bloggers make their content available in a format that software can read. A newsfeed reader or news aggregator is software designed to subscribe to sites through syndication. A newsfeed reader automatically compiles latest contents of your sites that are RSS enabled. You can now view the sites’ updates in your newsfeed reader.

For example, you have several favorite travel websites. Rather than logging on to each one of these travel sites for fresh updates, you can just subscribe to their new contents (feeds) in your newsfeed reader software. A click of the RSS button will display a list of the headlines of all new entries from all the travel sites you subscribe to. Clicking the headline link will show a brief description for the entry and a link to the full version. You get to only read the entries that interest you.

You can install a newsfeed reader on your computer and have easy access to it on your desktop. You can also use an online newsfeed reader. Some of the more popular ones are FeedDemon for Windows, NetNewsWire for Mac OS X and Bloglines (web-based, free).

Once you’ve installed a newsfeed reader, you can then subscribe to feeds. Feeds are names given to sources of information utilized by newsfeed readers to obtain new contents and updates they display. Feeds are technically similar to web pages. However, web pages are written in HTML (Hypertext Markup Language, standard language with which all web pages are built) readable by humans. Conversely, feeds are intended to be read or processed by software. Feeds are based on XML technology. Newsfeed readers allow you to subscribe to feeds in different methods. Most web pages or blog posts have a little orange button that says XML,RSS, Syndicate This Site.

Feeds are very useful. They notify Internet users of updates from favorite sites without visiting them one by one. Feeds also allow users to read fresh contents from one convenient location.

Subscribe Button with Help Button — User Friendly

If you have RSS feeds, you definitely would like visitors to your site to subscribe to them. This way your site doesn’t get buried in oblivion. You also want to make it easy for them to subscribe to your feeds. A Subscribe button together with a Help button will be very beneficial and at the same time user friendly to your visitors.

Instead of the terms XML, RSS, Syndicate This Site, you can just use Subscribe. It is a very simple word that visitors understand compared to XML, RSS, etc. The Subscribe button is a universal RSS subscription button that lets your visitors add your RSS feeds to the newsfeed reader easily. Visitors will just click the Subscribe button on your site and they are given the go signal to select the newsfeed reader where they want to add your RSS feed. A Subscribe button makes subscription to RSS feeds easy. You can also monitor how many visitors subscribe to your feeds. Visitors will have a satisfactory online experience and thus increase visitor loyalty. However, some visitors may not understand what the Subscribe button means. This is where the Help button comes in handy.

Vis a vis the Subscribe button, clicking the Help button will display links to pages with in-depth information about feeds and subscribing. The pages include basic information on feeds, newsfeed readers, links to further readings and tutorials.

Make it a point that the Subscribe and Help Button are displayed prominently on your site to draw visitors’ attention to your RSS feeds and give them convenient access to websites and blogs (the media sources).

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Put Muscle Behind Your Web Site With Web Analytics

December 5, 2011 By Leave a Comment

f_11311108826_stackofmoney.jpgYour business has a web site. You were careful in selecting a designer who understood how crucial your site is to your marketing strategy, and who had the skills to integrate and present your content in a way that fulfills that strategy. It’s well designed and optimized. Now you can just sit back and wait for the profits to roll in right? Wrong!

A well designed web site is just the beginning. A good marketing strategy never stops improving, and your web site is a vital marketing tool. How do you improve its effectiveness in bringing in more and more leads and turning higher and higher percentages of those leads into conversions?

You do this by understanding everything you can about the people who visit your site. How did the visitor find your site? Did they find you from a link pointing to your site, a search engine? What keywords did they use for that search? How long did that visitor stay at your site? What did they look at? What didn’t they look at? How far into a payment process did they get before they abandoned the purchase? What prevented them from becoming a customer?

Knowing the answers to questions like these is extremely important in order for you to refine your web site. You want to to use more of what is working for you and get rid of content that doesn’t work for you. It will also keep your site up to date in an ever changing marketplace. Now how do you get this information?

The answer is ‘web analytics’. Web analytics gathers information about what visitors do when they are at your web site, and then organizes that data into reports you can customize to suit your needs. Analytics can either be hosted online by a provider of the service or can be purchased as a program that you own and manage. There are many different venders of web analytic services.

Analytics packages can be hosted for as low as $30 per month and this price goes up as the amount of data tracking increases. Programs, on the other hand, will vary in cost from free trial versions with very few features, to costing thousands of dollars for complete, full spectrum tracking. Knowing what you need to know about your visitors, will help you decide the level of tracking features you need to get the most out of your web site.

It is important to look at the information gathered in these reports, at the very least, on a weekly basis, and to make changes to your web site based on this information. Trust the data, not your expectations of what your potential customers want. Web analytics is a powerful marketing weapon and sets apart those who are serious about having a web site that significantly enhances their business, from those who are not.

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Learn What A Niche Market Is

December 2, 2011 By Leave a Comment

f_01311108762_moneyfaucet.jpgWant to make some serious money online? Don’t know what it is that you want to promote? Learn what a “niche” market is, and how to select the one that is right for you.

A “niche” market is a group of people with a common interest, hobby, desire, or need. You want to find a “hot” niche and develop ideas to market to that niche. You don’t want to try to sell an idea to just anyone, so you have to find people interested in your product already. You want to seek out the most popular markets, and make sure there is a large online community that is interested in your niche. Because you want to make money online, you need to target these people in your tactics to drive traffic to your site.

Some pretty popular types if niches include, hobbies, health, fitness, self-help, and money making sites. But one should consider their own passion when deciding which niche it is that they want their site to cater to.

Once you have found the niche market that you are interested in, you need to figure out what would be valuable to the people in that niche market. Maybe you could provide a product, or a service. If it is indeed a valuable service or product, the word of mouth advertising will far outweigh any advertising that you could go out and buy.

Just like it is easy to find groups of people that have a common interest, it is even easier to target them. You can even target individual people on the internet, based on their needs or desires. One can even send them a message at the exact same time that they are looking for the solution that you just happened to be providing. It is more simple than you can imagine to do this, especially with the tools and resources available on the web today.

After you have found an idea that caters to your niche market, you need to make sure that the idea is a good one, by using an inventory engine, such as the one recommended by my mentors. You just enter a keyword, or keywords, and the engine will show you how many times that keyword or keywords were searched for. You can then compare one keyword to another, and get an idea of how popular different markets are. You should do this to make sure that you are developing something that people want. You can also use this information to decide if maybe you want to branch out to other niches, widening your circle of potential clients.

For more detailed information about niche markets, and a step by step guide to finding a good one, use the links found on my own website, at the address below. Register, and I will send you incredible reports, and other cool stuff! Or just click on the links to go directly to these sites dedicated to financial success, as well as personal success! Take action! Go there NOW!

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